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Coachella Valley Music and Arts Festival
The Coachella Valley Music and Arts Festival (commonly referred to as Coachella or the Coachella Festival) is an annualmusic and arts festival held at the Empire Polo Club in Indio, California, located in the Inland Empire's Coachella Valley in theColorado Desert. It was founded by Paul Tollett in 1999 and is organized by Goldenvoice, a subsidiary of AEG Live. The event features many genres of music, including rock, indie, hip hop, and electronic dance music, as well as art installations andsculptures. Across the grounds, several stages continuously host live music. The main stages are: Coachella Stage, Outdoor Theatre, Gobi Tent, Mojave Tent, and the Sahara Tent; a smaller Oasis Dome was used in 2006 and 2011, while a new Yuma stage was introduced in 2013. The festival's origins trace back to a 1993 concert that Pearl Jam performed at the Empire Polo Club while boycotting venues controlled by Ticketmaster. The show validated the site's viability for hosting large events, leading to the inaugural Coachella Festival being held in October 1999 over two days, just three months after the disastrous Woodstock '99. After no event was held in 2000, Coachella returned on an annual basis beginning in April 2001 as a single-day event. In 2002, the festival reverted to a two-day format. Coachella was expanded to a third day in 2007 and eventually a second weekend in 2012; it is currently held on consecutive three-day weekends in April, with each weekend having identical lineups. Organizers began permitting spectators to camp on the grounds in 2003, one of several expansions and additions of amenities that have been made in the festival's history You May also Like : Coachella Valley Music and Arts Festival
On November 5, 1993, Pearl Jam performed for almost 25,000 fans at the Empire Polo Club in Indio, California. The site was selected because the band refused to play in Los Angeles as a result of a dispute with Ticketmaster. The show established the polo club's suitability for large-scale events; Paul Tollett, whose concert promotion company Goldenvoice booked the venue for Pearl Jam, said the concert sowed the seeds for an eventual music festival there.
Around 1997, Goldenvoice was struggling to book concerts against larger companies, and they were unable to offer guarantees as high as their competitors, such as SFX Entertainment. Tollett said, "We were getting our ass kicked financially. We were losing a lot of bands. And we couldn't compete with the money." As a result, the idea of a music festival was conceived. While attending the 1997 Glastonbury Festival, Tollett began to brainstorm ideas for a festival of his own with multiple venues. His intent was to book trendy artists who were not necessarily chart successes: "Maybe if you put a bunch of them together, that might be a magnet for a lot of people." After looking at several sites, he and Goldenvoice co-president Rick Van Santen returned to the Empire Polo Club for the Big Gig festival, and, impressed by the location's suitability for a festival, decided to book theirs there.
Press coverage leading up to the inaugural Coachella Valley Music and Arts Festival was dominated by Woodstock 1999, a festival in July 1999 that was marred by looting, arson, violence, and rapes. Goldenvoice's insurance costs increased 40% as a result and they faced uncertainty regarding Coachella's tickets, which went on sale just one week after Woodstock 1999 ended. Organizers were already aiming to provide a "high-comfort festival experience" for Coachella but rededicated themselves to those efforts after Woodstock 1999. Advertisements boasted free water fountains, ample restrooms, and misting tents
In addition to hosting live music, Coachella is a showcase for visual arts, including installation art and sculpture. Many of the pieces areinteractive, providing a visual treat for attendees. Throughout the years, the art has grown in scale and outrageousness. Paul Clemente, Coachella's art director since 2009, said, "I think the level of detail and finish and artistry and scale and complexity and technology, everything is constantly getting notched up, ratcheted up. We're obviously constantly trying to, for lack of a better word, (to) outdo ourselves and make it better for the fans." In Coachella's early years, art was mostly recycled from the previous year's Burning Man festival, due to smaller budgets. Between 2010 and 2015, Goldenvoice shifted its focus from renting pieces to commissioning them specifically for the festival, increasing their budget. Artists are given access to the grounds just 10 days before the festival, giving them a tight timeframe in which to assemble their pieces. Due to the high cost of re-assembly, only about half of them appear again outside of Coachella. Describing the festival's importance to art, Cynthia Washburn of Poetic Kinetics said, "With all the exposure here, I think Coachella is becoming as attractive for artists as it is for the musicians." In 2013, Clemente considered about 300 art proposals, the most in the festival's history for the time.
Some of the works have been featured at Art Basel, and involved participants from architecture schools, both local and international. A few of the visual artists, such as Hotshot the Robot, Robochrist Industries, the Tesla Coil (Cauac), Cyclecide, and The Do LaB, alongside avant-garde performance troupe Lucent Dossier Experience, have appeared for several consecutive years. Poster artist Emek has produced limited edition posters every year since 2007.
Coachella takes place in Indio, California, located within the Colorado Desert. Temperatures during the festival's history have ranged from 106 °F (41 °C) on April 21, 2012, to 43 °F (6 °C) on April 14, 2012. The festival is hosted at the 78-acreEmpire Polo Club; when accounting for land used for parking and camping, the event covers a footprint of over 600 acres. The site is about 125 miles east of Los Angeles
Impact and legacy
The success of Coachella in its early years proved that American music festivals could work and succeed in a destination form, as opposed to a traveling festival. In the years following Coachella's success, many other festivals have followed in its footsteps, copying its format as a destination festival with multiple stages, attractions, art, and camping. Some of these new festivals have grown to achieve the same success as Coachella, such as Lollapalooza in Chicago, Governors Ball in New York City and Bonnaroo in Tennessee. According to a 2015 ranking by online ticket retailer viagogo, Coachella was the second-most in-demand concert ticket, trailing only theTomorrowland festival.
Coachella is considered a trendsetter in music and fashion. Singer Katy Perry said, "The lineup always introduces the best of the year for the rest of the year.
According to a 2012 economic impact study, Coachella brought $254.4 million to the desert region that year;of that total, Indio received $89.2 million in consumer spending and $1.4 million in tax revenue.
Goldenvoice's other festival at the Empire Polo Club, Stagecoach, has been called a "cousin" of Coachella, but it has grown at a faster pace, eventually selling out for the first time in 2012 with 55,000 attendees
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